Audience. Targeted 

Real-time media for POS digital display

 
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Digital data, physical presence

 
 

How it works

VyuDisplay is a computer vision device and display screen that can analyse its viewers and adapt its advertising output in real time.

Once a face of the customer has been “seen” by the device camera it is immediately analysed using Vyu’s software and given a value of age, gender, emotional state and time spent in view.

VyuDisplay users including marketing and content teams can upload advertisements and their corresponding intended audiences in our online content management system (CMS). We are also able to tap into your team’s existing CMS and pull content so it can be triggered at the correct time for the correct customer groups in front of the screen.

 
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VyuDisplay can be purchased with an integrated 10 inch display or as plug-in hardware that can connect to your existing screens.

Our CMS integrated into the online web dashboard can be used to upload content and set the corresponding audiences each is intended for, based on gender, age, and emotional state variables.

 
 
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Right time, right place

 

What can it do for my business?

VyuDisplay offers the strengths of targeted advertising to influence purchasing decisions right at the physical point of sale. Demographic targeting in a physical space helps pinpoint and adapt user behaviour, empowering the customer about a product that better fits their needs and driving sales.

 
 

Here’s some ideas to help inspire you on how VyuDisplay could benefit your business.

  • VyuDisplays integrated into the Beauty & Cosmetics department, where a user's buying decisions are heavily dependent on age and gender

  • VyuDisplay installed in the Wine / Liquor department, where buying decisions often depend on education of product and price range (ie. younger people tending towards lower prices).

  • VyuDisplay connected to storefront window displays to enhance the relevance of the highlighted products to passing traffic and therefore increase traffic in store

  • VyuDisplay integrated into point-of-sales systems to display relevant advertisements or upsell opportunities to the customer at checkout

  • The opportunity to sell advertising space at an increased value to multiple brands during the same time slot in store, as brands will be able to target their intended audience.

 
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82% of buying decisions are made in store

 
 
 

What you get in the box

  • VyuDisplay 10 Inch Display / VyuDisplay PlugIn

  • Mains Power Cable

  • Display Connections for VyuDisplay PlugIn (HDMI)

  • Internet Connection Cable (Cat 5)

  • Secure login details for your VyuDisplay account

  • Operating instructions

  • Directions on how to access your VyuPoint Web Interface (from Mid-2019)