Know Your Audience
How it works
VyuPoint is a small device that uses computer vision and artificial intelligence to analyse people’s faces and expressions anonymously and securely in real-time.
Once a face of the customer has been “seen” by the device camera it is immediately analysed using Vyu’s software and given a value of age, gender, emotional state and time spent in view. Once the visitor has left the camera view, anonymous textual data including the gender, age, emotional response, and dwell time of the individual is sent to the Vyu database on a secure online server.
The Big Picture View
General Mood, Dwell time and Age
The Zoomed Audience View
Emotional and Gender breakdown
Deep Dive Daily Analysis
Engagement per Hour, Per Day
The All-important Summary
See people flows through the week
VyuPoint users can access and analyse their valuable customer demographic data from one or multiple VyuPoint devices through our iOS application and web interface.
VyuPoint users can access their valuable customer analytics from one or multiple VyuPoint devices through their Vyu mobile or web application. On both the mobile and web platforms, the applications feature intuitive data analysis, interpretations, and visualisations. We’ve done the number crunching so you can benefit from visualizing trends in your store’s success based on customer demographics and satisfaction levels!
A single VyuPoint device can measure and analyse a footprint of approximately 4m² in your store (2 meters x 2 meters). If you want to cover a larger space, you can install multiple VyuPoint devices whose data will all be integrated into one user account, allowing you to monitor and cross-reference customer interactions throughout an entire store.
You can purchase an off-the-shelf VyuPoint, or the hardware device can be integrated into a variety of custom housing configurations to fit your POS display solutions (VyuPoint Flex).
What you get?
VyuPoint is designed to provide a complete solution to understanding your customers and their interactions throughout the key elements of your retail space, so you can make decisions informed by customer data. Each device VyuPoint includes:
VyuPoint hardware, software, and housing
Mains Power Cable for VyuPoint
Internet connection cable (Cat 5 or Wifi)
Secure login details for your Vyu account
Directions on how to access your Vyu iOS/ Android mobile application account
Directions on how to access your Vyu web application account
Custom data integration with Tableau* (extra fee required)
Custom software integration possibilities (extra fee required)
Operating and troubleshooting instructions
Remote Technical support
VyuPoint Flex is an adaptable solution giving retail designers the opportunity to integrate VyuPoint hardware into custom housing that fits their retail design components. This may include integration into POS display cases, window displays, furnishings, or digital displays. In additional to all of the VyuPoint components listed above, the VyuPoint Flex program includes:
Dedicated liaison with the Vyu design team to customise your VyuPoint housing
End-to-end integration solution of the VyuPoint devices into your retail design components
What can it do for my business?
VyuPoint is designed to be used by any business that wants to learn more about how its customers interact with physical space. From large retailers to pop-up exhibits, VyuPoint shows you what’s hot and what’s not amongst certain buying groups. Look at it like instant marketing research 24/7. Here’s some ideas to help inspire you on how VyuPoint could benefit your business.
Here’s some ideas to help inspire you on how VyuPoint could benefit your business.
Commissioning window display but not sure what works? Measure people’s interaction with each part of your window to see if people really engage. Does a more engaging window display then drive traffic and sales in store?
Measure sentiment at checkout to understand if your retail experience is having the desired effect on your customers.
Not sure which promotional material to run in store? Run an A/B test in a pilot store to allow your team to disseminate the right material to the right stores.
Install multiple VyuPoints to your store to create analytical “heat maps” and learn more about how people interact with your space and adapt dead spots in your store.
Cross reference VyuPoint data (gender, age, emotional response) in store with your sales and revenue data. Do certain times of the day correspond to higher revenue amongst specific buying groups? How can you then better cater to these groups.
Intelligence not intrusion
VyuPoint records no video - keeping your customer privacy promise top priority.
Some of our competitors store video which brings unnecessary privacy concerns into play. VyuPoint stores nothing on the device or server.
Data is streamed to our server for anonymised display on iOS, Android or online from any location.
Big data, low cost